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NIIDA-saffron is pure saffron from Afghanistan

Pure saffron from Afghanistan comes from a unique mix of soil, water and sunshine. The richness and fertility of the soil, the purity of the mineral-rich water, a dry climate and abundant sunshine make it possible to produce the best saffron in the world.

The world's best saffron

Afghan saffron is recognised as the best in the world for the fourth consecutive year by the International Institute of Taste and Quality in Brussels.

Tested and confirmed Category 1

NIIDA saffron from Afghanistan has been tested in the Eurofins laboratory and is classified as category 1. This certification guarantees its high quality and richness in active ingredients.

100% pure and natural

Pure and natural saffron. No flavourings, colourings or additives

Handmade harvest

Saffron consists of the thread of the saffron crocus, a rare flower that blooms in autumn. Then the threads have to be pulled out to dry in the sun. This work has to be done by hand.

The World's Most Versatile Spice

The taste of saffron is described as slightly sweet and aromatic. You need only a little saffron to give your food flavour (and colour). Saffron is added to sauces, desserts, liqueurs, cheese, butter and milk.

Powerful antioxidant

The crocetin in saffron, acts as an anti-cancer/anti-tumour agent, inhibiting the growth of cancer cells and increasing the anti-oxidative system.

The spice of happiness

In the past few years, a number of published studies have shown a clear depression-reducing effect. Just last year, researchers found that crocin, an active ingredient in saffron (crocus sativus), is a useful addition to the pharmaceutical treatment of major depression.

Saffron for your eyes

One of the most important healing powers of Saffron is its ability to improve vision. Saffron helps to restore the structure and function of the retinal cells by improving the blood supply to the eyes. This counteracts the age-related visual decline. Saffron contains a high concentration of natural crocin and carotenoids that can help protect the lens and retina of ageing eyes.

A great ally for you heart

Saffron is a good source of potassium, which plays an important role in your organism: it is good for the nervous system, helps maintain normal blood pressure and plays a role in keeping muscles strong and supple.

The immune system

Saffron is a rich source of vitamins B (especially B1, B2 and B6) and C, which are essential for maintaining a healthy immune system.

Natuurlijke afghaanse saffraan

Saffron - the Red Gold

Saffron is one of the most expensive spices in the world: with an average value of € 35,000 per kilo. Saffron is picked by hand, each flower contains 3 threads and you need about 150.000 flowers for one kilo of saffron. The term 'saffron' refers to the thread-like structures in the flower, the pistils.

What is saffron ?

Saffron is not just any spice. As its harvest is tedious, its price is high. It is not called "red gold" for nothing. Yet it has been one of the most sought-after spices for over 3,000 years. Because of its unique aroma and impressive healing properties.

Outstanding properties

Did you know that saffron is undoubtedly one of the most healing plants in existence? Rich in antioxidants, it has antiviral, anti-inflammatory, antibacterial and anticancer properties. Saffron is an excellent stimulant for the entire digestive system. In addition to possessing a distinctive sweet, earthy, floral aroma that adds flavour and colour to gourmet cooking, saffron is also used in Ayurvedic formulations to enrich the radiance and health of the skin in a natural and dynamic way.

A unique composition

Saffron is composed of three main elements: microcrocine, which gives it an earthy, sweet, floral and honey-like taste; crocin, which gives it its golden red or orange colour; and safranal, which brings out the spice's aroma.

Niida Saffraan Honing

Discover our products

Our products are based on NIIDA-saffron, organic honey and high value-added natural ingredients.


NIIDA-Saffron gift boxes are perfect gifts for the gourmets in your family and friends, an excellent opportunity to introduce them to new gastronomic flavours.

NIIDA-Saffron products

NIIDA-Saffron is a line of natural products based on saffron, organic acacia honey and Fleur de Sel, made with love in Belgium.

Niida Saffron Bottle

Afghan saffron of Category 1

€ 30

Pure Niida Saffron

Conditioning: 125g glass jar

€ 18

Niida Saffraan - Pure saffron

Conditioning: 90g glass jar

€ 15